Why 4Q25 Offers Homebuyers a Window of Opportunity

Fed rate cuts, growing inventory, and softer prices may create a strategic advantage for first-time buyers and investors

Now may be a favorable time for U.S. homebuyers. Several market and policy shifts—recent Federal Reserve rate cuts, easing home values, and improved buyer leverage—are reshaping the housing landscape in 2025. For buyers able to act, these forces can translate into better selection and stronger negotiating power.

Keep reading…

Download Article

Viva Financial

4625 Morse Road, Suite 102 | Gahanna, Ohio 43230
P: 614-831-0800 | dan.phillips@viva-financial.com | heather.phillips@viva-financial.com | F: 614-831-0799

Securities offered through Registered Representatives of Cambridge Investment Research, Inc., a Broker/Dealer, Member FINRA/SIPC. Advisory services through Cambridge Investment Research Advisors, Inc., a Registered Investment Advisor. Cambridge and Viva Financial are not affiliated.

This communication is strictly intended for individuals residing in the states of CA, FL, KY, MI, NM, OH, OK, PA, TX, UT, and WA. No offers may be made or accepted from any resident outside the specific states referenced.

Cambridge’s Form CRS (Customer Relationship Summary)

Viva Financial